At Pragma, our brand philosophy is built on three indispensable pillars: Ecological Commitment, Swiss Ingenuity, and Authenticity.
These fundamental values serve as our guiding light, ensuring that each timepiece we craft embodies excellence as much as our dedication to environmental responsibility and the rich heritage of Swiss horology.

Driven by our brand purpose “Time Redefined, Perspectives Reshaped”, Pragma seeks to reinterpret the essence of time where values transcend mere functionality. Introducing the P1 - Perseverance Collection. Relying on sustainable innovation, each timepiece is meticulously crafted with eco-conscious materials.

Our commitment comes with transparency: we have developed an ecological index that quantifies every material, treatment, and transformation involved in our manufacturing process. Relying on sustainable innovation, each timepiece is meticulously crafted with eco-conscious materials.

The 39 mm cases and pin buckles, developed in collaboration with Voutilainen & Cattin SA, are made of 100% recycled solar steel from Panatere SA, while the movements, made together with Chronode SA, include 100% recycled titanium bridges and plates. The dials feature gold indices by Comblemine SA and are protected by a scratch-resistant sapphire crystal. Cordura re/corTM 100% recycled straps by L’Atelier du Bracelet complete these timepieces that are water-resistant up to 5 bar.

We believe it is key that our audience has clear visibility into our sustainable practices, as we put trust and integrity at the core of the development of our community.

We honor our country’s watchmaking legacy. Every Pragma timepiece embodies this tradition while embracing innovation and ecological vision. We surpass Swiss-made standards, ensuring 100% Swiss manufacturing.

Nestled in the heart of the Swiss Alps, Pragma draws inspiration from the enduring values of Swiss culture and the breathtaking beauty of nature. Our watches pay tribute to the everlasting spirit of the Alps, serving as a bridge between past, present, and future.