Time Redefined, Perspectives Reshaped.
Pragma

Introducing the P1 - Perseverance Collection, Pragma’s debut line, setting a new standard for radical transparency, responsible innovation, and Swiss horological excellence.

Explore our timepieces

P1 - Perseverance - Limited to 12 pieces

Rose gold 5N Dolomite Beige Dial
P1-Au-Ch00_LE

P1 - Perseverance - Limited to 16 pieces

Solar Stainless Steel Fluorite Purple Dial
P1-St-Ch00_LE

P1 - Perseverance

Solar Stainless Steel Granite Gray Dial
P1-St-Ch01

P1 - Perseverance

Solar Stainless Steel Basalt Black Dial
P1-St-Ch02

Join us as Co-founders

We believe our vision resonates with many, and we invite investors and collectors to join us as co-founders.
By opening ownership to clients, we aim to build a shared story and stronger connection with our advocates.

Each buyer of the 12 unique P1 - Perseverance gold watches will receive a 1% ownership stake in the company, becoming an integral part of the Pragma family. Our Perseverance Limited Edition →

Info

Pragma was founded by Kai Hsuan Liu and Christopher Wegener, two visionaries who combined their passion for watchmaking, engineering, and responsible innovation.

Kai’s journey began in Taiwan in 2014, designing his first mechanical watch against all odds. His work caught the attention of industry leaders, leading him to study at ECAL in Switzerland, where he met Christopher.

Christopher’s passion for horology started at fourteen during an internship. After facing early setbacks in launching his own brand, meeting Kai inspired him to pursue a shared vision of a new kind of Swiss watchmaking.

Their partnership was shaped by years of rigorous testing, research, and late-night brainstorming, pushing the boundaries of what independent watchmaking could achieve. Pragma is the culmination of their dedication to innovation, sustainability, and transparency—a brand built not only to tell time but to redefine how timepieces are made and valued.

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