Pragma epitomizes the perfect synthesis of tradition and innovation, where Swiss craftsmanship meets cutting-edge design.
Harmony between Nature and Swiss architecture
Inspired by the clean lines and functional elegance of renowned Swiss architects such as Markli, Botta, and Zumthor, our watches embody a fusion of form and function.
From the sleek contours of our cases to the meticulous detailing inspired by traditional carpentry joinery, every aspect of our designs reflects our admiration for the harmonious coexistence of Nature and human ingenuity.
Tradition and innovation in material selection
Embracing tradition and innovation, we meticulously select materials with minimal environmental impact. Collaborating with esteemed Swiss partners such as Panatere and Chronode, our watches feature recycled Panatere materials (steel and titanium) and eco-conscious materials, reflecting our dedication to craftsmanship and environmental stewardship.
We chose titanium for most parts of our movement due to its extraordinary longevity and minimal need for additional finishing treatments. Additionally, with our caliber developed in collaboration with Chronode, we use 100% recycled Grade 5 titanium for our bridges and plates.
Functionality and durability
Functionality and durability are paramount in every aspect of our design process. Meticulously engineered to be robust yet lightweight, each Pragma timepiece offers unparalleled comfort and wearability while minimizing environmental impact through careful material selection and minimalist design principles.
Our unique layered case design minimizes manufacturing time while providing beautifully finished surfaces at every level.
“Each Pragma timepiece blends nature’s beauty with Swiss precision, inspired by Swiss architects and engineering feats. Our designs reflect the harmony of nature and human ingenuity, ensuring durability and innovation.”
Kai Hsuan Liu, designer and co-founder