Pragma – Where Swiss Craftsmanship Meets Responsible Innovation
Harmony between Nature and Swiss architecture
Inspired by the clean lines and functional elegance of renowned Swiss architects such as Markli, Botta, and Zumthor, our watches embody a fusion of form and function.
From the sleek contours of our cases to the meticulous detailing inspired by traditional carpentry joinery, every aspect of our designs reflects our admiration for the harmonious coexistence of Nature and human ingenuity.
Tradition and innovation in material selection
Pragma combines traditional Swiss craftsmanship with advanced material engineering, ensuring that every watch reflects both heritage and modernity.
Collaborating with esteemed Swiss partners such as Panatere and Chronode, we integrate:
_Recycled Solar Stainless Steel (Panatere) – A pioneering material forged using solar energy, significantly reducing environmental impact.
_100% Recycled Titanium (Chronode) – Used for bridges and plates in our movement, ensuring both durability and sustainability.
_CORDURA re/cor™ – A high-performance recycled textile for watch straps, balancing comfort and resilience.
_Reishi™ Fine Mycelium – A groundbreaking plant-based alternative to leather, redefining luxury with biofabricated materials.
Functionality and durability
Our layered case design is meticulously crafted to optimize both aesthetics and production efficiency, reducing waste while ensuring flawless finishing. The result is a watch that is robust yet lightweight, offering unparalleled comfort and wearability.
“Each Pragma timepiece blends nature’s beauty with Swiss precision, inspired by Swiss architects and engineering feats. Our designs reflect the harmony of nature and human ingenuity, ensuring durability and innovation.”
Kai Hsuan Liu, designer and co-founder