We believe our vision resonates with many, and we invite investors and collectors to join us as co-founders.
By opening ownership to clients, we aim to build a shared story and stronger connection with our advocates.

Each buyer of the 12 unique P1 - Perseverance gold watches will receive a 1% ownership stake in the company, becoming an integral part of the Pragma family. Our Perseverance Limited Edition →

Pragma is redefining luxury watchmaking with a focus on sustainability, innovation, and Swiss craftsmanship. Founded by Kai and Christopher, Pragma blends tradition with modernity to create meaningful timepieces.

Kai began his watchmaking journey in Taiwan in 2014, designing his first mechanical watch despite limited resources and language barriers. Encouraged by a renowned figure at an exhibition, he moved to Switzerland to study at ECAL, where he met Christopher.

Christopher’s passion for watchmaking was ignited at fourteen during an internship. Despite early setbacks in starting his own company, meeting Kai inspired him to pursue their shared dream. Their journey had its challenges: balancing traditional craftsmanship with modern sustainability, navigating the intricacies of starting a new brand, and late-night brainstorming across time zones. Yet, their shared passion and complementary skills made it possible.